Key takeaways
- Industrial Accelerator Act introduces Union origin and low-carbon requirements for public procurement (from January 2029) and support schemes in strategic sectors.
- Energy-intensive industries face low-carbon and Union origin requirements; electric vehicles require EU assembly, 70% EU content, and phased-in battery/powertrain rules; net-zero technologies face tightening thresholds.
- Businesses must assess Union origin under customs rules; goods from countries with EU free trade agreements or customs unions may qualify as Union origin, subject to Commission exclusions and the application of the EU’s non-preferential rules of origin.
- Affected businesses should assess supply chains, origin processes, and documentation to maintain access to EU procurement and subsidy programmes once IAA takes effect.
Background
The Industrial Accelerator Act (IAA), introduced by the European Commission on 4 March 2026, is a legislative proposal aimed at supporting EU manufacturers of low-carbon products and net-zero technologies, as well as businesses in energy intensive sectors. The IAA seeks to strengthen the EU’s industrial resilience, competitiveness, and strategic autonomy. It also aims to reverse the declining trend in European manufacturing by increasing its share of EU GDP from 14% in 2024 to 20% by 2035. We have covered the implications of the IAA on foreign investment in an earlier client alert, which provides additional context on the overall initiative.
The IAA targets three strategic sectors: (1) energy-intensive industries, including the manufacture of paper and paper products, coke and refined petroleum products, chemicals and chemical products, rubber and plastic products, non-metallic minerals, and basic metals; (2) the automotive industry, covering the manufacture of motor vehicles, trailers, and semi-trailers, with a particular focus on pure electric vehicles, plug-in hybrid electric vehicles, and fuel cell vehicles; and (3) net-zero technologies, encompassing batteries, solar energy, heat pumps, onshore and offshore wind technologies, hydrogen electrolysers, and nuclear fission technologies.
This alert focuses on the customs and international trade implications of the IAA, specifically the Union origin and low-carbon requirements affecting businesses in these strategic sectors.
Strengthening the EU’s strategic industrial value chains through “Made in EU” requirements
The IAA establishes measures to create a lead market for certain products in strategic sectors by introducing Made in EU (or Union origin) and low-carbon requirements in the context of public procurement and public support schemes. In effect, the IAA establishes an EU preference for public procurement and public support schemes.
For public procurement, from 1 January 2029, the Commission proposes to apply Union origin and low-carbon requirements to all qualifying procedures above the applicable value thresholds under EU procurement directives. For public support schemes, Member States must apply these requirements to at least 45% of the national budget allocated to energy-intensive industries, and to 100% of the budget for vehicles. Financial support for corporate vehicles may only be granted for vehicles that comply with the Union origin requirements laid down in the IAA, including EU assembly, 70% EU content, and phased-in battery and e-powertrain requirements.
Low-carbon requirements will apply to steel (at least 25% low-carbon), concrete and mortar (at least 5% low-carbon and of Union origin), and aluminium (at least 25% low-carbon and of Union origin) used in buildings, infrastructure, and vehicles. For imported products, emissions data verified under the Carbon Border Adjustment Mechanism may be used to demonstrate low-carbon compliance, which should reduce the administrative burden on businesses. Given the recently proposed measures addressing overcapacity in the EU steel market, the introduction of a Union origin threshold for steel was not considered necessary.
For electric vehicles in public procurement and support schemes, the IAA requires assembly within the Union, at least 70% EU content (ex-works price, excluding the battery), and phased-in thresholds for battery and e-powertrain components of Union origin. Similarly, net-zero technologies such as batteries, solar PV, wind, and electrolysers are subject to phased Union origin requirements that tighten progressively over time. Limited exemptions are available for sole-supplier situations, disproportionate cost (exceeding 25% for procurement or 30% for support schemes), and significant delays (exceeding seven months).
Determining Union origin through customs rules and the impact on trade partners
To determine Union origin, the IAA refers to the customs rules on non-preferential origin. Businesses must ensure their products meet Union origin criteria, submit self-declarations certifying compliance, and, for vehicles, provide origin certification with the certificate of conformity. Affected businesses will therefore need to account for this expansion of the EU rules of origin to intra-EU activities and assess the impact on their trade compliance systems.
Content originating in third countries with which the EU has concluded a free trade agreement (such as Canada or Japan) or a customs union (such as Turkey) or which are part of the WTO Government Procurement Agreement will be deemed to be of Union origin. Accordingly, goods manufactured outside the EU may still qualify as being of Union origin under the IAA. Businesses must carefully assess the applicable origin rules and implement system controls where relevant: while products may qualify for duty preference based on the free trade agreement rules of origin, the conclusion may be different for the purposes of the IAA, where origin is determined on the basis of the Union Customs Code non-preferential rules of origin.
Importantly, however, the Commission is empowered to adopt delegated acts to exclude third countries from the content-equivalent-to-Union-origin provisions on several grounds, including failure to provide national treatment to Union products or entities under applicable trade agreements (i.e., countries that discriminate against the EU); justification to avoid dependencies or other developments threatening security of supply in the EU; and any other applicable exception under relevant trade agreements. These provisions empower the Commission to exclude trade partners from preferential treatment, enabling it to align trade policy with IAA objectives.
Next steps
The IAA is subject to the ordinary legislative procedure, requiring scrutiny and approval by both the European Parliament and the Council of the European Union. While the preparatory documents indicate an expected entry into force in 2027, the ordinary legislative procedure may take longer than anticipated given the political disagreement surrounding the initiative. Once adopted as an EU regulation, the IAA will provide for different phases that progressively tighten Union origin requirements, with stricter thresholds applying from three years after entry into force for net-zero technologies and electric vehicles.
The IAA represents a fundamental shift in EU industrial policy, and businesses that act early to understand and prepare for these requirements will be best positioned to maintain access to EU public procurement and subsidy programmes. Our multidisciplinary team of trade, customs, and competition specialists is ready to assist you in navigating the IAA. We can keep you informed of legislative developments and updates as the proposal progresses through the ordinary legislative procedure. We can also work with you to assess how this initiative specifically impacts your business, considering your existing supply chains and origin determination processes. In addition, we can evaluate whether your current procedures and documentation are in accordance with the evidentiary requirements of the IAA.

