In May 2023, the European Commission published its proposal for a reform of EU Customs, describing it as “the most ambitious and comprehensive reform of the EU Customs Union since its establishment in 1968”. Since the launch, significant developments have reshaped the debate: e-commerce volumes have continued to surge beyond levels of customs authorities’ capacity for effective controls, while shifting geopolitical dynamics have introduced new considerations for customs policy. The trilogue process is now nearing its end, with political agreement on the reform anticipated in the coming weeks. The reform will bring significant change for all customs stakeholders: business, authorities, and customers. Below are five highlights of how the new Union Customs Code is poised to change the way goods move in and out of the EU.
- The EU is tightening the screws on enforcement at its external border. The Reform represents a fundamental shift towards stricter enforcement rather than trade facilitation. While customs authorities currently operate largely on a national basis with only partially harmonised risk analysis and enforcement practices, the establishment of a European Customs Agency marks a significant step towards deeper integration and consistent enforcement across the EU. Under the current decentralised system, goods denied entry at one customs point can often clear through alternative entry points – because of different enforcement means or priorities, or because of a different take on regulatory obligations. The intention is to close the gaps, creating a more cohesive enforcement network with more automated and EU-wide controls that will track and act on compliance issues across the entire EU external border. The European Customs Agency will assume an increasingly prominent role not only in enforcement but also in the interpretation of customs laws, driving greater uniformity in how rules are applied across all Member States. Businesses can expect more operational disruption if shipments do not meet regulatory requirements, but also more clarity on regulatory expectations for customs clearance.
- Centralised customs data: empowering business with access while expanding regulatory oversight. The Reform eliminates customs declarations and introduces an EU Customs Data Hub where relevant customs and product data will be shared. Businesses today struggle to manage their customs data: customs brokers are instructed to clear goods, but what happens next is often a black box. Structurally obtaining data that has been submitted in the customs declaration is difficult, disorganised, costly, and sometimes impossible for importers or exporters. The data hub promises to give businesses ownership of their customs data, enabling them to audit their own and their brokers’ performance, improve compliance, and make corrections where necessary. A critical part of the debate on the data hub has centred on who else will have access to that data. One thing is already clear: this data hub will equip a broad range of enforcement authorities to identify errors and fraud faster and more comprehensively. While enhanced fraud detection is a laudable objective, there is a risk that authorities are quick to jump to premature conclusions of fraud; granting sweeping access to customs data across enforcement bodies therefore raises material concerns.
- Away with parcels: a new approach to e-commerce. A clear driver of the Reform is the exponential growth of e-commerce and authorities’ inability to cope with the volumes entering the EU. In recent months, EU authorities have sought to demonstrate that e-commerce presents an obvious compliance challenge: control actions targeting e-commerce imports revealed widespread non-compliance with product laws, and undervaluation is allegedly happening at scale. Concerns raised by Member States heavily impacted by e-commerce volumes have contributed to the accelerated removal of the duty relief for low-value consignment. This measure was carved out from the Reform package and already takes effect on 1 July, with a legally disputable interim flat-rate duty of EUR 3 per item in a B2C parcel until at least 2028. Romania, Italy, and France have introduced scrappy national handling fee measures on e-commerce imports; these unilateral measures lack coordination, as shifting e-commerce volumes have simply increased pressure on other EU entry points. The Reform promises to close the ranks: a Union-wide handling fee will replace any national initiatives as early as 1 November, and the interim flat-rate duty of EUR 3 will eventually give way to standard application of the common customs tariff. A new concept of customs warehouses for distance sales is introduced to incentivise bulk imports, though it remains doubtful that any e-commerce business would voluntarily opt for closer customs scrutiny over non-customs warehouses.
- Introduction of the “importer” concept. Arguably the most consequential legal change brought by the Reform is the introduction of an “importer” concept. Surprising to many, the current Union Customs Code contains no definition of “importer”; the concept was introduced indirectly through the customs declaration dataset and holds limited weight. Under the existing regime, what matters for customs duty payment is the declarant, who serves as the primary liable party. The Reform changes just that: the importer becomes the primary liable party – and not just for customs duty. The importer must ensure compliance with all laws enforced by Customs and must be able to present records demonstrating such compliance. Specifically for e-commerce, this means that marketplaces or online sellers will act as importers for distance sales, rather than the private individuals buying online as is currently the case. Whether carefully crafted nuances under product laws regarding placing goods on the market will now be abandoned remains to be seen. What is clear, though, is that the new importer concept provides Customs with an identifiable party against whom any non-compliance can be enforced.
- Trust & Check Trader: the Reform’s marketing stunt? The EU’s trusted trader programme of Authorised Economic Operators (AEO) has not delivered on its promises. Most businesses holding AEO status today experience additional authority scrutiny and compliance burdens with little to no tangible benefit. In a Reform that emphasises enforcement over facilitation, the new Trust & Check Trader status presents an apparent tension: the most trusted traders, that is, the most transparent businesses, will receive preferential treatment with minimal customs intervention to clear goods. This status will clearly be reserved for a select few exceptionally well-organised businesses. But even for these businesses, a key consideration will be the broader cost associated with obtaining, maintaining, and having the preferential treatment.

